Brian Reid has had enough.

Last week, Brian (from RebelDad) wrote his “Annual Open Letter to the Morons at Pampers“, after they once again sent him a generic Mother’s Day message:

Hello BRIAN,

Happy Mothers Day!

Thanks, Mom for all that you do.

On this special day, check out the tribute that Pampers has for you! Come join us and other moms on Facebook and YouTube, and take a moment to share what you love best about being a mother.

This is the fourth year in a row they’ve made the assumption that everyone who one wanted to save a few cents on diapers (and signed up for some sort of Pampers coupon email list), even those named Brian, must certainly be moms, right? Right. Because dads never buy diapers.

Well, he’d said his piece and was going to leave it at that, but then this happened:

When I checked the mail today, there was a packet of coupons waiting for me from Proctor & Gamble, the folks who make Pampers. “This is great,” I thought. “This is a peace offering to atone for their repeated Mother’s Day stupidity.”

But — of course — it was not. Just another mailing designed to get me to buy LashBlast mascara and Venus Embrace razors.

Then I turned over the envelop to see the cover image (at left). It shows a happy family. Two kids on the floor, coloring. One kid is joyfully sitting atop mom, who is prone, smiling at the other kid. And dad?

Dad is in the background, out of focus, on the couch.

Which — given P&G’s track record — is exactly where the company evidently believes dad is, most of the time.

Not cool, Pampers people. And don’t think that the 50-cent coupon for  Secret deodorant is going to buy me off: I’m continuing my Pampers boycott until the company acknowledges that dads are a vital part of the parenting (and diapering) equation.

Yes, he’s calling for a boycott! I wish I could join in, but we like our Pampers too much right now. Dang.

Man, a boycott would be so much easier if we didn’t need to buy diapers anymore like Brian.

—

UPDATE!

After talking it over with my wife we’re actually going to return the big unopened box of Pampers we got at BJ’s last week and swap if for their generic brand.

Fight the power AND save money? We’re in!